The ideal has been achieved. Pigment-rich liquid lipstick in the iconic 12 shades with a formulation based on natural vegan ingredients. A lightweight, non-sticky formula that is exceptionally easy to apply. The innovative applicator of the ICONIC MATTE LIPSTICK has been designed to slightly pull the colour beyond the contour of the lips and give them the desired full shape. The lipstick colour gently sets on the lips without tightening them. The lipstick does not crumble or settle in the crevices of the lips. It provides turbo-hydration thanks to a conditioning formula with natural hyaluronic acid and an addition of Hydrosalinol, an oil extract obtained from Salicornia herbacea with powerful moisturising properties.