In 1947, Christian Dior revolutionized fashion with his stunningly bold and elegant New Look, incarnated by designs with a supple and architectural style, like the iconic Bar suit. This precious legacy is embraced and reinvented by the Dior creators year after year: now Francis Kurkdjian, Perfume Creative Director, Parfums Dior, has drawn upon this heritage to design a new olfactory silhouette that promises to be just as momentous.

New Look has a unique freshness that is immediately compelling, an overabundance of aldehydes combined with the facets of a mysterious frankincense before stretching out into amber nuances: an astonishing, sensual and enveloping skin-to-skin scent.