Lip I.V. gives you the wet hydration and high shine of a lip gloss with a long-lasting lip stain effect, all in one swipe. From sheer natural to a vibrant flush of color, there’s a flattering tint for every look. No wonder it’s America’s #1 lip stain*!

Soaking Wet Shine: Lip I.V. is designed with water-breaking technology to deliver lightweight intense pigments in 20 saturated shades.

Unique Liquid Lip Stain Effect: Long after the glossy sheen has faded, your lips will retain a beautiful, natural-looking stain of color in your choice of nude, berry, muted brown, and vibrant red tones.

Vitamin-Infused Formula: Packed with magnesium, vitamin B12, and coconut water, this lip gloss stain delivers up to 12 hours of hydration and a sensorial, lip-refreshing feel.

*L’Oreal calculation based in part on data reported by NIQ through its Scantrack Service for the lip gloss stain finish category for the 52-week period ending January 24, 2026 for the US xAOC market according to L’Oreal’s custom product hierarchy. Copyright © 2026, Nielsen Consumer LLC.

How to Wear Lip I.V. Hydrating Lip Gloss Stain

Step 1. Swipe it on: Beginning at the center of your lips, use the drip-shaped doe-foot applicator to swipe outward and fill in your lips.

Step 2 (optional). Wipe it off: After ten minutes, wipe to reveal a natural-looking, even lip stain.

Pro Tip: For a more defined look, first outline your lips with lip liner, then fill in with Lip I.V.

Get your daily dose of lip color + hydration! Lip I.V. Hydrating Lip Gloss Stain is infused with a vitamin complex for up to 12 hours of hydration. These one-swipe pigments will give you the perfect, wet-shine look and leave a unique, long-lasting lip stain effect. Check out even more benefits:

Nourishing properties from magnesium + B12

Hydrating coconut water

20 flattering shades to choose from

Vegan & cruelty-free lip gloss formula

VEGAN FORMULAS*

Settling isn't in our vocab. Committed to being free from animal-derived products.

*No animal-derived ingredients or byproducts.

CRUELTY FREE*

100% Cruelty Free since our founding in 1999, we have never tested on animals. PETA Certified since 2015.

*Products (and their ingredients) which are not tested on animals.

Size: 0.78 x 0.78 x 3.35 inches; 0.16 Fl Oz/5 mL

Packaging: Cylindrical tube with built-in lip applicator

Skin Type: Good for all skin types

Product Form: Liquid

Finish: High Shine

Texture: Wet

Formula Facts: Vegan, Cruelty-Free, Hydrating, Lightweight, Vitamin-Packed

VITAMIN-INFUSED LIP GLOSS STAIN WITH WATER-BREAKING TECHNOLOGY

UP TO 12HR HYDRATION.

We put the vitamins in Lip I.V.! Infused with Magnesium, Vitamin B12 and Coconut Water, Lip I.V. Hydrating Lip Gloss Stain is packed with ingredients to leave your lips moisturized with a lip gloss that stains lips as well for lasting hydrated color.

Magnesium improves skin barrier function, prevents water loss and dryness, and enhances hydration.

Vitamin B12 enhances cell reproduction and reduces dryness and chapped lips.

Coconut Water is filled with natural electrolytes for hydration.

DRIP-SHAPED DOE FOOT APPLICATOR FOR EASY HYDRATION APPLICATION

Lip I.V. is easy to apply! Use the drip-shaped doe foot applicator for DOSED, PRECISE and SMOOTH application. Get instant, wet shine and color with a long-lasting lip staining effect.