A new version and rebranding of L’Heure Bleue in Eau de Parfum (EDP) concentration. Release date: August 2026. The previous version of L’Heure Bleue has been renamed L’Heure Bleue 1912, so I think both versions may exist side by side.

‘Guerlain’s L’Heure Bleue Eau de Parfum is an amber floral fragrance inspired by the fleeting beauty of the blue hour. Powdery iris and creamy vanilla blend with luminous florals to create a soft, elegant fragrance with a warm, long-lasting finish.’ – Ounass